Hype Cycles Special Report
Software and Applications Hype Cycles span the core IT domains of application development, integration and architecture, through portals and workplace technologies, and into business applications such as customer relationship management and supply chain management.

At this point of industry evolution, business application innovation is critically dependent on innovative infrastructural technologies, and the new Business Applications Hype Cycle reflects the impact, penetration and maturity of such technologies in this context.



Hype Cycle for Application Development

Application development includes perfecting tools to speed up processes and improve application effectiveness. Future trends will include the growth of real-time enterprises and service-oriented application development.

Hype Cycle for Application Integration and Platform Middleware

Business requirements for more-flexible, powerful and maintainable application software are rapidly changing the underlying middleware infrastructure, including application servers, integration backbones and related middleware tools.


Hype Cycle for B2B CRM Technologies

Customer relationship management is no longer a "one size fits all" solution: Business customers and consumers have differing needs that require different technology capabilities. This Hype Cycle explores business-to-business CRM technologies and strategies.

Hype Cycle for Business Application Technologies

Dependencies between infrastructure technology components and business applications are increasing. Understanding the complex dynamics at this intersection will be critical for enterprise architects and CIOs.


Hype Cycle for Business Intelligence and Data Warehousing

Compliance, the continuing data explosion and increasingly complex business environments keep driving business intelligence forward. From a technology perspective, BI is a healthy market with continued convergence and innovation.

Hype Cycle for Corporate Performance Management

The volume of hype surrounding corporate performance management remains high, but several of the technologies are now heading into the Trough of Disillusionment. This Hype Cycle helps managers make distinctions between established, core technologies and emerging trends.


Hype Cycle for CRM Customer Service and Support

Customer service is evolving as a subtle arm of marketing to reinforce brand loyalty. The most-critical systems will identify the unique customer attributes and customer intentions, and will guide the appropriate processes for that customer interaction.

Hype Cycle for CRM Sales

On-demand sales continue to be at the Peak of Inflated Expectations. Voice recognition for sales representatives may change the future of sales force automation, while price management software continues to gain more visibility.


Hype Cycle for CRM Marketing Applications

Marketing may be the last business function to embrace technology and automation, but its time has arrived. As more marketing organizations evaluate solutions and tools to improve marketing strategies and processes, they must be aware of the maturity of different technologies and applications.

Hype Cycle for Enterprise Asset Management

Enterprise asset management emerged as an extension to computerized maintenance system concepts in the early 1990s. The focus is still on functionality, but the overlay of technology enablement is slowly moving forward in a conservative industry of buyers.


Hype Cycle for Portal Ecosystems

The 2005 Portal Ecosystem Hype Cycle shows evolutionary change for some technologies, but revolutionary change for others. Enterprise portals are the most in-demand user interfaces for technologically-aggressive and mainstream businesses.

Hype Cycle for Radio Frequency Identification

Radio frequency identification is inevitable, but it is not the inevitable replacement for bar coding. RFID also is not a monolithic technology. Each application will mature at its own pace.


Hype Cycle for Web Services

No longer are Web services decisions questions of whether Web services have value; instead, the question is how deeply to dive into Web services to extract value. Perceiving the stage of hype maturity these ideas or capabilities have achieved is an effective method to advance such decisions.

Hype Cycle for XML Technologies

XML has grown from a little-known standard in 1998 into the basis for a Web computing infrastructure. Foundational standards and a few domain-specific standards are key to this evolution. Greater workplace use is emerging.


Hype Cycle for E-Learning

Gartner's 2005 E-Learning Hype Cycle defines the stages of e-learning technologies. Understanding the drivers and inhibitors of these technologies will help organizations mitigate risks and generate greater rewards for their e-learning strategies.

Hype Cycle for B2C CRM Technologies

Select your business-to-consumer customer relationship management technologies, such as customer data integration and customer experience management, based on their potential customer and financial benefits, as well as your risk tolerance.


Hype Cycle for Business-Centric Supply Chain Management

Despite an uneven recovery that hasn't helped the business applications market, supply chain management innovation is emerging. Competitive pressures and the desire for growth dictate IT selection and decisions based less on return on investment alone and more on innovative and strategic impact.

Hype Cycle for Collaboration and Communication

Two key trends are shaping collaboration and communication technologies: the maturation of technologies, which are becoming more user-friendly and flexibly deployable, and the more disruptive ubiquity of Internet connectivity, through which individuals can collaborate without constraints.


Hype Cycle for Content Management

Content management comprises emerging and legacy technologies, many of which are becoming increasingly intertwined as enterprise content management suites emerge and as content becomes more tightly integrated into business processes.

Hype Cycle for the High-Performance Workplace

The high-performance workplace encompasses a broad range of business goals and technologies. It helps workers locate the right people, find the right content, support the right communication channels, and focus on maximizing the creativity and contribution of other workers.





Frequently-asked questions and the history of Gartner Hype Cycles

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What are Hype Cycles? Watch Gartner Analyst Bill Rosser Explain.
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